Our Director of Data and Analytics, Carl Robitaille, has managed programmatic B2B ad campaigns for thousands of brands. His team is responsible for the targeting methods and tactics implemented on the Multiview programmatic portfolio so that every marketer gets their messages straight to their potential buyers. So it’s safe to say Carl knows a thing or two about leveraging data for your campaigns.
With over 20 years of experience in the tech industry, Carl has a passion for developing and implementing technology. He has worked for several best of breed Technology Companies like American Power Conversion and Texas Instruments. Carl is also a contributing author in the Masters level textbook The New Advertising: Branding, Content and Consumer Relationships in a Data-Driven Social Media Era. He’s been with MultiView for more than 5 years.