The B2B Buying Journey
Accelerate the prospect path to purchase
This is the fictional story of one marketing director’s buying journey and the digital advertising that influences her every step of the way. As a B2B marketer, you can use this narrative to understand the path-to-purchase for your own prospects, and plan digital marketing campaigns that drive brand awareness, engagement, leads, and ultimately customers.
This ebook covers:
- How digital media influences every purchase
- A detailed breakdown of the B2B buying journey
- Important stats and facts about digital marketing
- What types of digital marketing to use at each stage of the journey