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The B2B Buying Journey

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Accelerate the prospect path to purchase

This is the fictional story of one marketing director’s buying journey and the digital advertising that influences her every step of the way. As a B2B marketer, you can use this narrative to understand the path-to-purchase for your own prospects, and plan digital marketing campaigns that drive brand awareness, engagement, leads, and ultimately customers.

This ebook covers:

  • How digital media influences every purchase
  • A detailed breakdown of the B2B buying journey
  • Important stats and facts about digital marketing
  • What types of digital marketing to use at each stage of the journey