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AVO Training Institute

Objective

As a provider of training to various types of engineers, technicians and safety managers, AVO Training Institute needed to reach a specific, but widespread group of potential customers. Compounding the challenge is that most of the time it isn’t the actual enrollee that purchases the training, but a company or supervisor.

Solutions

AVO partnered with MultiView to enhance its traditional print and trade show advertising with a highly targeted online campaign, which specifically included a retargeting pixel placed on their website. This allowed AVO to learn more about their visitors.

“There are so many different job titles that vary from company to company, so target marketing can sometimes be challenging,” Smith, said. “MultiView has definitely helped us overcome some of these challenges by helping us collect additional information about visitors to our website and their areas of interest. This has helped us target a very specific audience and their area of needs.”

MultiView helped AVO gain a clearer picture of where to find its likely potential buyers online and then used programmatic buying tactics to accurately and effectively deliver those impressions.

“By helping reach a more targeted audience and knowing more specifically what that audience is looking for, our MultiView campaign has helped us increase site traffic and find new customers, thus increasing our sales directly,” Smith added.

“This online campaign has allowed us to access different areas of information
about our audience that our other traditional forms of advertising haven’t
been able to do.”

Jamie Smith, Marketing Communications Specialist, AVO Training Institute

Targeting Types

Site Retageting

Site retargeting helps you stay top-of-mind with interested prospects after they leave your site by showing ads reminding them to come back and take action.

Results of 365-day campaign

AVO Training Institute achieved the following results with its targeting campaign:

  • 209 identified unique inbound leads in past 12 months
  • 148 users clicking to AVO homepage through banner ad
  • .16% click-through rate