The Food Processing Suppliers Association
FPSA's small staff wanted to offer its members another benefit with a buyers guide custom created for their industry without employees having to manage it in house. They needed to find the right publisher to build and maintain it for them while also earning non-dues revenue.
"The biggest advantage of working with MultiView is the tools and resources you have as a result of the partnership," said Alonso.
And to create tools like FPSA's buyers guide, we worked with them to gain a deep understanding of their industry and find out what kinds of companies should be included. After our expert team developed the technology that powers the guide, a basic listing with company name, address and phone number was given to every relevant business. Then our experienced marketing consultants encouraged those companies to enhance their presence with completed listings, display ads, and a variety of other advertising options to boost their brand awareness and get found by their ideal buyers in the industry. Even after the guide launched, our knowledgeable customer service reps have answered questions for suppliers advertising in the guide and FSPA staff alike.
This strategy along with all the features in our completely revolutionized buyers guide added value to users and FPSA by creating connections between members and suppliers while giving non-dues revenue back to the association. It's why for Alonso, "Partnering with MultiView is like having a fully staffed marketing department in house. "
"MultiView is very customer service oriented; always available to help my staff and the membership at large. Associations today are lean and MultiView is the perfect solution for outsourcing a buyers guide, which would take several in house staff to manage."- Dolores Alonso, Senior Director of Membership & Business Development
The Buyers Guide
MultiView's buyers guide is the ultimate industry search portal that enables members to search for suppliers, seamlessly connecting members and exhibitors with business opportunities. Powered by advanced search technology, we create your digital guide and our inside sales force sells advertising in it to bring your association extra revenue and your members extra value.
They achieved the following results:
- $100,000 in Non-Dues Revenue
- 15,000+ Industry Professional Visitors
- 9+ Minutes Average Time Spent on Guide