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National Waste & Recycling Association

Recycling Association MultiView Review

Reaching New Potential Members

Christopher Doherty, Vice President & Chief Marketing Officer of National Waste & Recycling Association (NWRA), shares his experience partnering with MultiView’s B2B digital marketing experts. The authoritative leader representing America’s private waste and recycling industry leveraged our expertise to overcome its biggest challenge: increasing brand awareness beyond association members. We helped NWRA reach potential members in their industry by taking the best content in their daily news clip service and sending it out through one of our news briefs, which deliver the latest news, trends, and related content to help professionals grow their businesses. With MultiView’s digital marketing best practices, the association is putting out more professional products while saving time and resources. Through our excellent relationship management and B2B expertise, we’re helping NWRA achieve their organizational goals, from generating non-dues revenue, improving recruitment efforts to elevating overall brand awareness.